Why Us?

Through extensive knowledge and experience, and a little preparation, in just one three-hour working session, we can help you to define your startup brand.

Our service includes an immediately actionable strategic infographic that captures the following vital components:

• What you do and whom you do it for
• How you behave and the image you project 
• The narrative and facts that help your brand resonate 
• The position you occupy in the customer's mind 
• Why you do what you do

We also offer two additional services to help you raise awareness: 

• Visual identity 
• Launch plan 

If you are wondering why we do what we do, the answer is simple; it is because we See Potential.

What Next? What If? is led by Fiona Gray, a brand and creative strategist and business driver that enjoys solving problems and delivering exemplary solutions. 

Fiona and her team work with individuals to define their startup brand and communicate it to the people that matter. 

TESTIMONIALS

“Working with Fiona was great. She helped me articulate the brand for my new healthcare venture and created a powerful and relevant visual identity that resonated with our target audience. It was an efficient and immensely enjoyable experience.  Fiona was deeply invested in our objective to make Bluerock Care a success and demonstrated her commitment throughout the process, translating our needs into her work with sensitivity.  I cannot recommend Fiona highly enough. She is a pleasure to work with, she is highly responsive, adapts easily to changes in direction, and attentive to concerns about budgets or otherwise. I could not have wished for a more dedicated partner to help me realize my vision to provide better, lower cost, and more accessible healthcare for everybody.”

M Berg, CEO and Founder Bluerock Care

Washington, DC, US 

"Fiona helped bring clarity to the jumble of thoughts and ideas that were swirling around in my head. Her ability to listen and synthesize these things produced a way forward for me. I’m excited about the next steps."

E Waxman

Educator and School Reformer

Bethesda, MD, US

"Fiona's guidance on defining and creating a personal brand not only highlighted so many sides of my brand that I was unaware of, but also gave me guidance on how to communicate and shape my future messaging. This is the best and most effective way to understand your strengths, and to then create a concise pitch to use for new career opportunities, speaking engagements and beyond."

N Kent

President , North America, 

In Touch Networks

Chicago, US

"Working with Fiona is incredible. Miraculously, in one session, she helped me uncover a perfect idea, and then translate it into a powerful, sustainable, and authentic brand that will make the world a better place. She is fantastic!" 

A Siarkowska

President, ANP Investments 

Washington DC, US

"It has been an absolute privilege to work with Fiona on developing my Brand Strategy. Her approach of asking me a series of questions was incredibly thought-provoking, and I was amazed at how intuitive and skilled she was at producing a framework that truly captured the essence of me and my product in a matter of hours. Thanks to Fiona, I now have all that I need to develop my company website, CV, and revamped branding. Fiona succeeded where others have failed."

K O'Sullivan

Owner, K8OS Leadership and Coaching

Darlington, UK

"Fiona was instrumental in providing a process to help me solidify my idea and to create a brand that captures the essence of what we were about. It truly was a transformational process. Thank you Fiona!!"

L Hardmeyer Gray

Founder, Intrinsic Trainings

Seattle, US

"I had the pleasure of working with Fiona recently on establishing my brand strategy. The whole experience was wonderful, thought-provoking, and insightful.

Fiona really knows how to draw out the best qualities, strengths, and experiences from a person which they may not realize for themselves. Her questions are pertinent,

yet how she engages is warm and fun, and it is so easy to get drawn into her energetic enthusiasm about her subject, being you!  She starts with obtaining all the necessary ingredients from you and then works her magic to deliver back the most perfect souffle! You have to experience her to appreciate the process and engagement fully. I cannot recommend Fiona highly enough."

N Shah

Owner, Backbone2business

London, UK

"Fiona worked with me for several hours on the subject of my possible future startup. It was an eye-opening meeting since I had never done this before. She listened carefully and respectfully to my life history, seeking out my strengths and weaknesses. Fiona is very perceptive and was able to summarize my concepts in a concise, practical manner. "Little things I've learned" is the start, and I'll be working on a blog keeping Fiona's suggestions and ideas in mind. Working with Fiona was a wonderful experience."

J Brooks

Founder "Little things I've learned"

Cabin John, MD, US

"My experience with Fiona in defining my brand was & is invaluable. It's a mix between an in-depth training workshop and personal coaching, which is enjoyable and effective. Working through the exercises with Fiona helped me articulate a clear brand strategy, she spent quality time with me, asking me pertinent questions, gently but persistently helping me narrow ideas down to clarify the essence of my goals. Fiona made it enjoyable and fun to explore my mission, vision, and values. Having my brand strategy written down and encapsulated in a graphic presentation is proving to be extremely useful and has already helped initiate some key projects. I highly recommend Fiona. She is excellent at defining and articulating what is special about "you" and what will help "you" stand out in a crowded market place in the future. Hire her. You won't regret it."

M Paterson-Brown MA, CMHC

Co-Founder of Flourish: Connection through Community

Webster University Geneva, Psychology Department, Adjunct Faculty

Geneva, Switzerland